How Wealthy.in got new customers to Invest through them from Social Media!

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INDUSTRY

Mutual Fund Investments is one of the most popular investment vehicles for middle class in India and the growth in Sensex is doing it no harm. Gone are the days of investments in PPF and FDs; the new generation in India is looking to grow its money at a faster clip and beat inflation. In this context, a number of new age companies have come up which are helping the retail investors in allocating their money optimally across different mutual funds as per their needs.

COMPANY

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Wealthy.in is one such company which has developed algorithms for optimally allocating money aross funds. The systems have been developed after studying years of historical data.

THE OBJECTIVE

The company was looking to reach out to its target audience in addition to generating business through digital media.

DIGIBAGG IMPACT

Digibagg devised the Digital Marketing Plan for Wealthy such that the target audience could be engaged. Running a lead generation campaign through direct selling did not make sense since this is high risk category for the consumer and she would not invest through Wealthy before she is convinced that she is putting her money in right hands.

THE CAMPAIGN

The potential consumer is looking for a proof so we interviewed an actual user and documented how he has benefitted from the tryst with Wealthy.in (in a non-preachy manner).

The content was then promoted to the target audience after seeding it through some social media influencers. The story started getting traction and was soon shared hundereds of times giving it a strong momentum.

The campaign created a strong branding for Wealthy through a real life case study and also created leads for the business at the same time.

SOME NUMBERS

Total Reach: 700K +

Engagements: 100K +

Website Traffic: 100K +

Leads: 5K +

LOOKING TO CREATE SIMILAR SUCCESS FOR YOUR BUSINESS


Here's A Brief How New age Brands Can Use Social Media To Engage Their Audience!!

The Influence of social media has surged making it more pervasive than ever before. The metamorphosis of our daily feeds indicates towards the massive influence of social media on "buying decisions". In India, there are over 462 Million internet users and 200 Million are active social media users which estimates that social media will play a vital role in decoding consumer behaviour in upcoming years. Social media can deliver brands the much needed organic traffic which can further help in having a direct consumer interaction. Brands Can Use Social Media to increase build a reputated name in the industry.

In a world in which pictures, Gifs, videos and Gifs which are getting shared within a fraction of second a brand and its presence on social media is a MUST.

Working on leveraging the benefits of social media for brands we analysed some much worthy benefits that Social media could provide to make a brand out of scratch.

1. Target The Desired Audience

The buying decision and strategy largely depends on the target audience which you wish to cater for. The age group and the interest section on social media will let you define your basic target audience which could give you the desired fruitful result at a much lower risk of failure. Most of the organic engagement and revenue can be generated by targeting the right audience alone. 

2. Content Speaks Louder

Your content in the form of engaging storytelling concept and captivating visuals (either by content, videos or Gifs) gathers more attraction on social media rather than any other source.

There are millions of feeds getting uploaded on social media within a fraction of the time and your task is to compete with several others by attracting the target audience. Innovative and creative thinking comes into the frame here, where you have to conceptualise everything around a well-driven idea and presentation.

3. Build A Strategy

Having a set frame of mind and concept makes the task easier. Facebook and Twitter are the most popular social media platforms at present followed by Youtube. Compelling stories drives more traffic through various cross linking platforms other than advertising. Advertising is yet one efficient part of the game which has its own significance.

The basic proposition on which most of the brand works is gaining mass targeted audience and later turning it to revenues yet retaining trustworthy customers.

4. Create Loyal Customers

Once you make your powerful presence on social media which engaging stories, innovative ideas, advertising and running campaigns a brand must focus on retaining the faith and demand of the sustained users or consumers. This is where an interactive conversation and emotional connection makes up its space.

You have to get as personal so as to make a strong bond. Sustaining is a crucial factor failing on which might deteriorate your brand value resulting in fewer interactions or engagement further.

5. Focus On Facebook, That Is Where The World Is

Brands Can Use Social Media

India has world’s largest number of Facebook Users with over 195 million users. India is in the 5 topmost countries where Facebook is accessed the most and where each user revisits Facebook atleast thrice a day making a wide space for brands and feeds to show up in one go. Over the years, Facebook has emerged as a strong platform for brands where they can easily boost, promote or engage their brand. Competing with various feeds on a user screen always comes with a great challenge to promote compelling stories.

These engagements can easily be turned into business if you're a player in the game. Brands can use social media as a tool to boost their industrial presence.

Innovate, Create And Initiate must count as three pillars for brands to empower social media.


Ireo's Success in Low Cost Lead Generation - A Real Estate Case Study

Real Estate companies have been putting in crores in TV commercials, Celebrity Endorsements & Print Media for branding and lead generation for their projects. This strategy has been working well for many decades, but changing economic and competitive environment has put great pressure on their bottom line. Hence, the real estate developers have started focusing on better ROI yielding marketing channels.

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This is where Digital Marketing holds some answers. Digital Marketing is a Pandora’s Box, but in right hands, it can be a very effective tool. The metrics that define the effectiveness of a campaign can be easily measured in real-time and actionable insights can be gathered to optimize the campaign unlike traditional media which is more akin to spray and pray model.

Some highlights of Digital Marketing relevant to Real Estate Industry:

  • Ability to target the specific target demographics based on hyper local targeting, age, gender, behavior and other interests - For example: A male banker aged 48 years need to be shown a different proposition as compared to a 34 year old female who runs a successful media agency
  • Continuous optimization of the Campaign based on performance (with negligible financial impact)
  • Ability to move the customer through sales funnel by reaching out to same customer multiple times with evolving messaging
  • Cost-effective Lead Generation

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And all this can be achieved with just 10% of the marketing budget required for traditional channels, in some cases even lesser. Integrating Digital with the existing marketing channels can fetch even better results.

Customer Profile

IREO is India’s Largest PE backed Real Estate company focusing on Delhi/NCR and Punjab markets.

The Objective

IREO, known for its great architectural designs and on-time delivery was looking to grow sales of its premium project -  IREO Victory Valley in Gurgaon. They had been doing branding for the same through traditional marketing channels – Television, Print, Radio.

Being a location and segment specific project, generating quality leads in a cost-effective manner was extremely difficult through prevalent channels.

The Marketing team at IREO had the following objectives:

  • Reduce the Cost of Lead Generation,
  • Increase ‘Right Audience Engagement’ for better conversions

Before the campaign, the leads were majorly being generated through offline channels.

Digibagg Impact

Digibagg devised the Digital Marketing Plan for IREO. Approaching the ‘Right Audience’ in a cost-effective manner was itself a challenging task, given the limited audience size - both in terms of geography as well as Demographics. The level of detailing and test strategies required were a big challenge per se.

Data Driven Detailed (3D) Customer Targeting approach was followed to identify the Digitally accessible sub-groups within the target segment.

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An example of execution

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Some Key Learnings:

1. 55-65 Aged Male group was the most converting audience segment digitally (based on demographics)

2. Women converted better as compared to men which is counterintuitive

3. Hyper local targeting leads to superior returns only when done based on on-the-ground insights

Result

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Looking to create similar success for your business? Contact Us

About Digibagg

We are a Boutique Digital Agency specialising in 'right audience engagement.' We follow Data Driven Approach to Customer Targeting and Use Case Campaigning to drive the intended results for our clients.

Our Leadership Team

Our Leadership team comprises of highly experienced IIT/IIM Graduates with deep expertise in Digital Marketing and Content Strategy across industries.

Our Clients

Our clientele includes a healthy mix of innovative startups and brands such as TATA CliQ, TATA Steel, Exide Life, ICICI Prudential Life Insurance, IREO, Cointribe, Olivetheory, etc.


5 Most Important Digital Trends of 2017

Innovation knows no boundaries and change is going to happen whether you pursue it or not. The World is changing day by day and when we look closely, we see that the reason behind this change is Digitization. Digitization reshapes every aspect of a business. From E-commerce to Technical trends, from Artificial intelligence to Internet of things and Application program interfaces (APIs). We are half way through 2017 and these are the biggest digital trends of this year:

1. E- commerce

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In the early days of e-commerce, it was USA that was the major driver of eCommerce growth. E-Commerce has since become a global phenomenon and seeing exceptional growth in developing economies like China and India. E-Commerce is growing rapidly and so is the competition. E-commerce has made shopping experience really dynamic, Just like dynamic user experience in web interfaces. To be honest, all the massive trends that seem to rule the eCommerce in 2017 have already arrived but they are going to be more solidified and strengthened. Lastly, staying competitive is no longer enough for eCommerce business now. One needs to stay innovative as well.

2. Technical Trends

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Blink and you could miss it. The speed at which technology advances and upgrades can seem overwhelming. We’ve already seen some major steps forward in augmented reality (AR) and virtual reality (VR) technology in 2016. But it’s going to be next year before we see things really take off. Once they do, you’ll need to be ready for AR and VR versions of practically everything.

3. Artificial Intelligence

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WHAT WAS ONCE just a figment of the imagination of some our most famous science fiction writers. As we have seen movies made by great  Hollywood directors like Stanley Kubrick’s “2001: A Space Odyssey released in 1968, which gave the world, one of the best representations of AI in the form of HAL 9000. The rise of the personal computer in the 1980s sparked even more interest in machines that think and Steven Spielberg’s Artificial Intelligence released in 2001, which showed Artificial intelligent robots having their own mind.

The term artificial intelligence is also used to describe a property of machines or programs: the intelligence that the system demonstrates. AI has already had a profound impact in more subtle ways. Weather forecasts, email spam filtering, Google’s search predictions, and voice recognition, such Apple’s Siri, hell we can push a button in our cars and ask her to call or play music as well. A.I.-fueled gap between the haves and the have-nots, both within and between nations. Or to put the matter more optimistically: A.I. is presenting us with an opportunity to rethink economic inequality on a global scale. These challenges are too far-ranging in their effects for any nation to isolate itself from the rest of the world.

4. Internet of things

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IOT allows objects to be sensed or controlled remotely across existing network infrastructure, creating opportunities for more direct integration of the physical world into computer-based systems, and resulting in improved efficiency, accuracy and economic benefit in addition to reduced human intervention. It’s also changed how daily life operates by helping create more efficient cities and leaner enterprises

IOT is expected to offer advanced connectivity of devices, systems, and services that goes beyond machine to machine (M2M) communications and covers a variety of protocols, domains, and applications and it is estimated to have 50 billion IOT sensors by 2020.

5. Application Program Interface (API)

Application Programming Interface is a set of subroutine definitions, protocols, and tools for building application software. In general terms, it is a set of clearly defined methods of communication between various software components. The system of APIs has come a long way since their birth and first usage. They are already very important for the development of applications, as they act as an intermediary and a communicator between different applications, between different websites, between the application and the website and between the developer and the application. The future of open API is going to grow rapidly and open the doors to the development of many innovative applications and tools.

 Let us know what other trends you see ruling the second half of this year!