Facebook advertisement is created by a business on Facebook that’s served up to Facebook users based on user activity, demographic information, device usage information, advertising, marketing partner supplied information and off-Facebook activity. The costs depend on your requirement and objectives. Here is an overview of the Facebook advertising cost in India. Firstly, to understand Facebook advertising you need to learn how Facebook charges you when you advertise through them. The question arises – How much one has to pay to advertise on Facebook? The question is somewhat difficult to answer because the cost basically depends on the competition and objectives you want to achieve.

Facebook advertising cost in india

There are many businesses and individuals profiting from reach and return from Facebook ads. But there are also such businesses and individuals are uncertain about advertising on Facebook since they are do not have a grip on how much it cost to them. Facebook advertising can yield a good return on investment. Facebook advertising is the key component of a digital marketing strategy in today’s era. Facebook is the 2nd most visited website on the internet (behind google). Small businesses can make a great use of Facebook ads by making optimum use of features that Facebook offers.

Facebook advertising cost in India

Know more about: Difference between inbound and outbound marketing techniques. 

Facebook Ads Cost Models

When advertising on Facebook you can choose between two costs models:

  • CPC – Cost per click
  • CPM – Cost per thousand

Cost per click (CPC) is also known as Pay per-click (PPC). CPC is an internet advertising used to direct traffic to websites, in which an advertiser pays a publisher when the ad is clicked. CPC is used to access the cost effectiveness and profitability of internet marketing. If you use cost per click you only pay when someone clicks your Facebook ad. CPC can be very useful for checking the effectiveness of Facebook advertising cost in India. Clicks are a way to measure interest and impressions. The attention is what you’re buying, as an advertiser, it’s important to note two factors:

  • What type of attention you’re going after’
  • How much you’re paying for it

Facebook advertising cost in india

Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $1.50 CPM, that means an advertiser must pay $1.50 for every thousand impressions of its advertisement. The “M” in CPM represents the roman numeral for 1,000. CPM is the most common method for pricing web ads. Advertisers frequently measure the success of a campaign by Click-through rate (CTR). CTR is the ratio of the number of times the ad is clicked to the total number of ad impressions. An advertisement success cannon be measured by CTR alone because an ad is viewed but not clicked may still have an impact.

Facebook advertising cost in India

Benefits of Facebook advertising cost in India

Benefit for Faceboook advertising cost in India are as follows:

  • Facebook allows you to really refine the audience you are targeting with your advertising. Facebook will also break down your reach for you as you implement your targeting options. If you have a small target market, you can really focus your efforts on that particular segment of Facebook users.
  • Facebook advertising cost in India is quite cheap. If you have a low budget, Facebook is a great platform to start with.
  • Facebook users love to check their news feed. Giving your preferred audience repeated exposure to your ads. Even if they are not clicking through at the beginning, your ad’s continued visibility began to develop trust for your brand. It improves brand awareness.
  • The choice between CPC and CPM, pay structures. Facebook allows advertisers to purchase ad space on a click-based or impression based fee structure. This allows an advertiser to tailor to tailor his ad campaign based on budget and other preferences.
  • Ability to reach mobile users. In India, Facebook is being accessed by mobile phones every minute. This means advertisers have an ability to reach people on mobile devices too.
  • Facebook ads are more flexible than google ad words. Compared to google ad words, Facebook offers additional character length for ad descriptions. The ability to create image based ads also creates flexibility. The more the ads you publish the cost of Facebook advertising cost in India became less and more flexible to bear.

Facebook advertising cost in India

Facebook Ad campaign, choose a campaign for the Facebook advertising cost in India

For a small business, Facebook can be a very logical place to experiment with paid advertising without the risky investment of time and money. Facebook offers an easy way for even the smallest companies to quickly start a targeted ad campaign, displaying business content to Facebook users while they browse the site. Facebook, campaigns are easier to monitor than complex pay-per-click search engine marketing. They are also less expensive than traditional media ad buys. Facebook advertising cost in India depends on type of ad campaign you are opting for.

Facebook advertising cost in India

After running your ad campaign for 4-5 days you can begin to optimize it. By simply clicking on the “Breakdown” button on Facebook Ads manager and check the following figures:

  • Age: Identify which age group converts best, and use the entire budget to target the audience. If you have a large audience and you find that there are several age groups which are converting well, create several sets and test out different age groups.
  • Country/Region: Optimizing by country/region is a time-consuming process you’ll need to be precise. If you’re targeting different countries ad at the same time, then check to see if any country’s performance is low.
  • Gender: Gender is relatively simple to optimize. If you find one gender is converting more than the other, then you can exclude the lower performing gender from your campaign.
  • Advertisement Placement: There are several different placement options which you can use to display ads i.e. News feed and Instagram. After running your campaign for 4-5 days with multiple ad placements, then you can analyze their ad performance, and exclude the ads that are not performing well.

Facebook advertising cost in India

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