The Social Media Campaign is created by the users to raise the awareness of a specific brand, product or cause. Social Media can be a great way for creating brand awareness, loyalty of the customer, boost in the sales of for a short period of time and it also engages the customer by using social media. It can be of any size and every campaign is unique from one another. In this article we’re going to discuss about the best Social media campaigns which flooded the internet. But what does a campaign make successful or viral? 

All the successful and best social media campaigns have one thing in common which sets of clear objectives, success  criteria and laser targeting. It should only focus on the singular business goal using one or more social media platforms. A successful and best social media campaigns use one or social media platforms to Promote a product/service, Build brand awareness and create a sense of community. It also unites the people around a common interest or experience, and ideally, creates a trend.

Common goals for a successful social media campaign include:

  • Directly driving sales
  • Improving overall brand engagement
  • Increasing website traffic
  • Building Email marketing lists
  • Getting feedback from users

Following is the most viral and most successful and best social media campaigns are as follows:

Best social media campaignThe ALS Ice Bucket Challenge: Best social media campaigns till now

ALS ice bucket challenge is an activity dumping a bucket of ice cold water over a person’s head. It was done to promote the awareness of the disease called amyotrophic lateral sclerosis (ALS) also known as motor neuron disease. It went viral on social media during July-August 2014. It began as a campaign by the charity, ALS Association to raise awareness and donations for the research on the disease called ALS.

More than 17 million people participated, bringing massive attention to the disease. More than $220 Million was raised by the various ALS organizations during the process. It was Pete Frates who helped this campaign go successful. He is a young college athlete from suburban Massachusetts. The ALS Ice bucket challenge was the best social media campaigns of all the time till now as it generated 1.308 billion Dollars in revenue.

Best social media campaign

Old Spice: “Smell Like a Man

Old spice campaign is commonly referred as “The MAN your MAN could smell like”. The campaign was created by Wieden + Kennedy which is best known for its Nike, SportsCenter, Honda and ESPN commercials. The campaign focus on the eponymous “the Man your Man could smell like”. The advertisement has been viewed on the YouTube more than 13 million times. It was the second best social media campaigns of all the time, which boosts the sale of Old Spice body wash up to 107% percent.

The campaign was launched with two commercials. The primary was a 30 seconds commercial and another 15 seconds. This campaign boosts the sales of old spice body wash. Nearly around 1 million people liked this advertisement on Facebook. The advertisement was performed by Isaiah Mustafa. 

Best social media campaigns

Best social media campaigns – Red Bull

Red Bull is the most successful beverage of the last decade with increasing loyal customer base. Redbull came up with the most innovative and communication strategy to create one of the best social media campaigns of all time. The Redbull’s most successful campaign is the advertisement which is “Redbull gives you wings”. Redbull’s target group is not determined demographically but by a “state of a mind”. The campaign aim is to reflect the brand personality.

Redbull doesn’t support events instead of that it creates, organizes and support new, innovative and image building events. Its packaging is also critical it really looks like a product of a global economy. Redbull reflects the adventurous spirit that has enabled the company to build an enviable performance record over the last 25 years.

 

Best social media campaigns

Best social media campaigns – Apple: “#shot on iPhone”

Apple has created his own page on instagram to promote its long running campaign “shot on iPhone” which already has 4,00,000+ followers about it. The apple instagram is currently posting the images taken by photographers from Ios devices. Apple also encourages people to use the hashtag #shot on the iPhone when someone uploads it on social media.

The shot on iPhone campaign became so successful just because it created brand authenticity and it was so unique that whenever someone uploads a picture from there iOS devices they uses the hashtag #shot on the iPhone which increases brand loyalty.

Best social media campaigns

Disney: Make a wish foundation- Share your ears

Disney and make a wish foundation have launched the “share your ears” campaign. The campaign started by uploading your picture on instagram, Facebook and Twitter with the hashtag #shareyourears, Disney will donate $5-1 million dollars. In Feburary 2016, #share your ears started becoming so popular they even beat up the goal which was set up 1,00,000 uses of hashtags.

Disney Perks also announced that it will donate $2 Million dollars to make a wish which was double the original pledge. The campaign got up a high boost in social media one of the best actor in the Hollywood, Neil Patrick Harris endorsed the event.

best social media campaign

Best social media campaigns – Amazon India: “#AurDikhao”

Amazon India’s marketing term “AurDikhao” (show me more) has been a lot of success as the jingle #aurdikhao is catchy; it attracted everybody’s attention towards it. As the Indian mentality is like this they want to see more and more until they make a final decision regarding the purchase. The campaign was extended from advertisement to social media with the hashtag #Aurdikhao. Amazon India created the phrase to make a strong impact on the Indian customers and build its position in the market by having the largest portfolio, it also chooses that the real fun of shopping is in the choosing.

The Aur Dikhao campaign of Amazon India shows the real life elements and reemphasizes that our Indian consumers love to review as many options before the final purchase decision. The Amazon India campaign beats all the best social media campaigns happened in India before.

Best social media campaign

Best social media campaigns – Mountain Dew

Pepsi has rolled out a thematic campaign for mountain dew which said “Kyunki Darr kei aagey jeet hai”. Pepsi’s mountain Dew has been enjoyed tremendous popularity of this best social media campaign. Mountain Dew unveils its inspiring branding campaign featuring Bollywood’s youth icon Hrithik Roshan. Fear is most common in everyone and everyone of us had that moment in our life in which we know we have to conquer our fear and move on with that. The mountain dew has used that thing as a tag line in its campaigning. In campaign mountain dew is shown to give courage to its customers. The campaign created a buzz around the social media and mountain dew became a beverage for the youth.

Best social media campaign

Know more: About Viral marketing its benefits and how to implement in your Business.